Swiss Master in Hospitality Management SMHM

Welcome to CCU Swiss Master in Hospitality Management Program. If you are intended to pursue an international career in hospitality management, then you landed on the right place. The SMHM is one of the leading programs offered in the School of Hospitality Management at the Cambridge Corporate University in Switzerland. The program objective is to prepare professional to occupy top leading positions within the hospitality industry. Swiss degrees in hospitality management are symbols of excellence hunted by major luxury Hotels, Resorts and hospitality facilities around the globe.

Who is this program for?

This internationally relevant professional development program is intended for people working in the broad area of international hospitality business. Participants likely to gain most from the program are those involved in decision making, leading positions, business development, business policy and strategic management, marketing management , luxury industry and accommodation business within the Hospitality industry.

Who developed the SMHM Program?

This programme has been developed by the School of Hospitality Management at the Cambridge Corporate University, Its Institute and College, in partnership with the leading industry experts and hospitality management icons from Switzerland. Each module has been developed by authors from the University, its institute and college ensuring that a range of subjects covered are in parallel with the industry most recent trends and with the corporate university values that focus on the 'How' more than the ' What' concept in education.

Our Graduates Equal to Wealth

The program focuses on enhancing the abilities of the participants to manage and run top hospitality businesses and to create wealth within their business. It also provides solid foundation of the tactical strategies, practices and standards that set the Swiss hospitality industry as icon of excellence worldwide. The Swiss Master in Hospitality Management from CCU is the license of quality, innovative and creative work in the hospitality industry. All graduates receive multiple offers from worldwide leading hospitality businesses even before the time they complete their degree or program. Successful participants value more than money for their organizations they equal to wealth!

The program structured in very innovative and hands-on approach making every day different in the life of the participants. Many of our students are able to create new concepts that challenge existing ones the industry and discuss the details of their inventions as part of their degree at the university.

Program Structure

The program consists of 4 modules, each module lasts for 15 weeks, includes 13 weeks for completing the topics followed by 2 weeks spent preparing the work to be assessed. Each module has a value of 20 credits. Students successfully completed the Swiss Higher Diploma of Hospitality Management at CCU will be able to calculate the entire credits toward the Master of Hospitality Management degree.

Introduction and Orientation

This two weeks introduction is an essential and compulsory part of all Masters programs at CCU, and is designed to prepare the participants for the very different environment and structure of the program. It does not have any credit value. It provides:

  • An introduction to the programme and the faculty
  • .Advice and practice in accessing and using the library and the computer lab.
  • Guidance on study skills and on preparing for this particular programme.Guidance on the case study model and the Psychology track.
  • Tour visit to the institute main offices, the corporate centre as well as the main campus of the college.
  • Practicing the industry game and the idea generator workshop,Individual Psychology interview and Personality analysis.


The Modules

Module 1 : Foundation Module

The foundation module includes courses with aim to provide participants with a solid base in Hospitality management, the module includes courses in :

  • Strategic management for the Hospitality Industry HI
  • Business Policy and Hospitality Operation
  • Financial management for Hospitality Industry 
  • Human Resource Management in the HI
  • Marketing Management for the HI


Module 2

Industry Module A : HOTEL MANAGEMENT

This module develops an understanding of the nature and significance of international tourism in general, and the hotel business in particular. Emphasis is put on the particularities of hotel operations and development, and its economic aspects.

Objective    :    To acquire a general knowledge of hotel operations, and successfully manage to achieve profitable results. Topics covered are: 

  • Tourism and Hotel Business
  • The International Lodging Industry
  • Global Competition and the Future
  • Financing International Hotel Development
  • Hotel Feasibility and Financing
  • Hotel Sales and Marketing
  • International Hotel Contracts and Agreements
  • Hotel Operations Management
  • Hotel Economics
  • Food and Beverage Economics

 Module 3

Industry Module B : 


This course presents the various activities in rooms division operations; emphasis is put on generating a full understanding of the functions, processes, and procedures in the different departments for the purpose of developing decision-making abilities.

Objective    :    After completion of the course the participant will be able to improve departmental management decisions in a profit making perspective, through full understanding of the departmental system and their sub systems, all in the perspective of guest satisfaction. Topics Covered are: 

  • Hospitality - the product - hotel organization
  • The guest cycle
  • Front office operations  - software
  • Reservations  - registration
  • Front office accounting 
  • Night audit - daily revenue report
  • Pricing – room rates
  • Yield management
  • Housekeeping
  • Human relations - cultural diversity


This course presents the various activities in food and beverage operations; emphasis is put on generating a full understanding of the functions, processes, and procedures in the different departments for the purpose of developing decision-making abilities.

Objective  :  After completion of the course the participant will be able to improve departmental management decisions in a profit making perspective, through full understanding of the departmental system and their sub systems, in the perspective of guest satisfaction. Topics covered are: 

  • The food and beverage department
  • Food cost and revenue
  • Cost - volume - profit analysis
  • Sales mix  (menu engineering)
  • Purchasing and receiving
  • Food production control
  • Monitoring foodservice operations
  • Beverage operations
  • Labor cost and control
  • Performance standards – monitoring



This course presents an organizational design facilitating practical application in management techniques of training, coaching, and supervising, and is designed for departmental managers and supervisors.

Objective    :    To develop an understanding of how to overcome performance deficiencies by analysing training needs in order to create appropriate training and coaching programmes; improve the ability to transfer knowledge and practical skills to subordinates in order to increase efficiency, and maintain predetermined standards. Topics covered are:

  • The PBO concept - advantages of the system
  • Setting up the PBO system
  • Individual behavior - motivation 
  • Pattern for developing a PBO system
  • Writing objectives
  • Training methods - action plan
  • Training the worker to meet the objective
  • Designing a performance review system
  • Performance review - feedback
  • Objectives for other purposes

Module 4

Project Module : Hospitality Master Project HMP 

The HMP is an essential part and requirement of the program. The Hospitality Master Project gives students the opportunity to be engaged in real-life hospitality mangement practice.The project deal with the detailed operational and business process in the industry and requires participants to be able to create a master piece of innovative practical plan to run, manage and achieve estimated management objectives at international level hospitality facility. Students challenged with a big number of case studies from well reputed hospitality facilities and work with their project mentors to offer solutions to industry practices and problems.

Students practice the basics and topics they acquire during their term of study in the master program and will be asked to reflect on each subject they studied and put their wealth of knowledge into practice. For students study at CCU campus in Switzerland, the school of hospitality management will make the required arrangement to give students access to Swiss Hotels and Resorts to complete their projects. For students who complete their study online or via one of CCU International Campus worldwide, they should refer to their program director to define the model required to complete their HPP. 


Entry requirements:

Applicants for the Swiss Master degree in Hospitality Management    are expected to have achieved, or expect to achieve a very high standard in a degree course of equivalent level to the Swiss Higher Diploma in Hospitality Management or Bachelor degree in Business Administration .Proficiency in English is required;  participants should be able to produce well structured work, summarise key points clearly and discuss issues in writing from different points of view. There are no formal limitations on the subjects that may have been studied for a first degree, but we would normally expect applicants to have a firm grounding in the sciences, social sciences or humanities, and to have taken some courses of relevance to management studies.

Program Fee

The tuition fee for the SMHM at Cambridge Corporate University is 22,000 CHF, including all study materials, case studies, software and with exception of text books.
Registration fee of 150 CHF is applicable at the time of application.
The program fee doesn't include housing or an accommodation fee.
Payment plans are available in different models and based on the approval of the admission office. Scholarships are also available for specific countries and regions, please consult the admission office at the School of Hospitality at the Cambridge Corporate University for detailed information at:

To fill and save the applications electronically on your computer you need either Adobe Acrobat Professional or the free software at



Subscribe to CCU Newsletter