The Art of Managing Change ( CPI-C U 2807-01 )



'According to leadership experts, 70 % of all change initiatives fail. Why? Because managers lose focus and become muddled in hodgepodge of change methods. Based on the research and writing of different change strategy and models, this program examines and develops how managers can balance, pace and roll out change initiative.' 

Program Pedagogy

Managing Change explores the principles of leading and managing effective change initiatives based on the research and writing of Professors, scholars, consultants and thought leaders from the Cambridge Corporate University, its Institute and mother Company. Through four key-tracks, the program addresses the new scope of the global need to master the management of change initiatives on both psychological and structural basis. By uniting some of the most respected minds in international business and the academic field the curriculum is extremely intensive and focuses on key areas including the Psychology Track, Lecturing track, Workshops and Research Paper.

Program Structure

The art of managing change is structured and offered in small groups allowing for effective interaction among participants. The world class at the corporate center hosts participants with wide range of experience and from different countries worldwide. The recent program in our local campus in Switzerland involves executives from 15 countries. Participants are able to complete the program in 40-60 hours including the assessment and evaluation session. 

1. Psychology Track

This unique learning methodology developed inside the corporate center focusing on offering specialized session on psychology-related subject. This type of sessions prepare the participant to acknowledge the importance of emotional interaction at the workplace and its effect on managing change in different organizational level. It also develops unique and required personality traits and skills help executive to manage the ongoing challenge of change.  

2. Lecturing Track

The program lectures offers an intensive access to the most advanced information, researches, industry practices and academic materials in the area of change management and business transformation, the lectures track is entirely linked to the psychology track. Lectures offers in different models and based on the mode of education used on campus, on-line or via one of our international campus worldwide.

3. Workshops

As an essential part of all CCU executive programs, participants should be engaged in several workshops focus on enhancing the participants experience via CCU & CPI Scenario case studies, and bringing the real business life to the classroom. Participants go through different cases and learn how to use modules of analytical approach to manage change initiatives, how to form management transitional teams. They also work closely with their professor to develop the entire plan required for approaching, managing and balancing change initiatives and formulate change management strategies.

4. Program Paper

During the program participants will have the opportunity to learn the simple approach to the methodology of formulating and structring a change project with focus on how mangers define their own strategic frames and priorities. Participants will work in small groups to develop their own formula for managing change programs, they have to present a work paper describing and structuring this approach as a part of the program assessment and evaluation.


Program Take Away Benefits 

After completing the program, participants should be able to understand and develop:

  • An Innovation System as the type of system builds by the people for the people. It is the magic core of the chaos used to create and direct any change process.

  • Change involves numerous phases that together, usually take a long time-critical mistakes in any of the phases can have devastating impact, slowing momentum and negating previous gains. The structure of these phases is never fixed and should by formulated based on the direction of change. 

  • A change effort should be through a delicate mobile made up of content, processes, and employee’s emotions and behaviors. Balancing the mobile so that all pieces move in concert increases the likelihood of a successful change initiative.

  • Increased change can tear organizations a part, managers, therefore need to alternate major change initiatives with carefully paced periods of smaller changes. The result? Dynamic stability that can sustain a firm over a long-term.

  • Leading change effectively hinges on employees who are empowered to support the change initiatives and who trust their mangers’ ability to clarify the company’s intentions and articulate the role each person will play in the change effort.


Assessment and Evaluation

Corporate University Executive Programs are assessed as following:

  • Two written exercises on topics specified by the program committee, and focused on the participants ability to set and measure change directions, particularly during different phases of the change process. (Counted for 50%)
  • One oral exam on topics related to the ability of the participant to explain and define emotional interaction within the change process and how to empower employees during the critical phase of the process. (20 %) 
  • Class participation, measures the ability of the participant to work in teams and to use the team harmony within the class and the workshops to progress during the program. (20 %)
  • Work paper, focus on one topic to measure the participant ability to organize and structure change plan within business environment. (10%)

Program Fee

The tuition fee for the ' The Art of Managing Change' program at the CCU Corporate Center is 2700 CHF for students applying from Europe and United States with exception of Switzerland including all study materials, case studies and software. Students applying from other parts of the world, please contact the registrar office at CCU, or your local program director to know the exact program fee in your region and if you are entitled for specific discount or scholarship. Students applying for admission at our main campus in Switzerland either as part of their current program or as independent study, please write to the registrar office with full details at

Registration fee of 100 CHF is applicable at the time of application. The program fee doesn't include housing or accommodation fee.

Payment plans are available in different models and based on the approval of the admission office. Scholarships are also available for specific countries and regions, please consult the Corporate Center Office at the Cambridge Corporate University for detailed information at:

How to Apply

Applications for admission to the program should be made to the admission office at the Cambridge Corporate University Switzerland using the online application form and defining the program and mode of learning. The form should sent via email to the Registrar office at the CCU via email at:



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