‘CCU MBA in Crowd Innovation, the Art of Collective Minds’

Overview

The MBA-CI_ with major in Crowd Innovation is another Futuristic model of CorporateEducation offered via the Department of Business Innovation & Digital Transformation (BIDT) at the Albert Schweitzer School of Management in Cambridge Corporate University. Via an intensive, structured curriculum, students will master the art of Crowd Innovation.


Crowd innovation, an open-source approach to innovation that promotes collaboration both in side and outside the organization has become one of the most widely adopted innovation management concepts in mid to large-sized firms, spreading from Silicon Valley to around the globe.


The development of new products and services isn’t confined to one organization or country.Successful businesses are able to work with others to spot and develop ideas. This model is known as crowd innovation. To stay relevant in today’s dynamic marketplace, companies must continually seek ways to generate new ideas, share resources and innovate in order to remain competitive. Open innovation is a fresh take on innovation whereby a firm looks beyond its boundaries to exploit the creative power of users, communities and customers to co-develop new products, services and processes. Whether it is the fortune 500 companies that have used crowd innovation to transform their businesses (e.g. Proctor and Gamble and IBM) or even start-ups(such as Istockphoto); Crowd Innovation (CI), through tools like crowdsourcing or open-sourcing is disrupting markets ,and altering the nature of industries.

Forecasting the Future

The CrowdSourcing Innovation process describes the systematic conversion of existing and/or new findings into marketable solutions, from idea generation and idea evaluation to implementation and successful market launch. It is also essential to discard ideas with little future potential in good time to make targeted use of R&D resources and focus innovation activities on promising innovations.

Overview

The MBA-CI_ with major in Crowd Innovation is another Futuristic model of CorporateEducation offered via the Department of Business Innovation & Digital Transformation (BIDT) at the Albert Schweitzer School of Management in Cambridge Corporate University. Via an intensive, structured curriculum, students will master the art of Crowd Innovation.


Crowd innovation, an open-source approach to innovation that promotes collaboration both in side and outside the organization has become one of the most widely adopted innovation management concepts in mid to large-sized firms, spreading from Silicon Valley to around the globe.


The development of new products and services isn’t confined to one organization or country.Successful businesses are able to work with others to spot and develop ideas. This model is known as crowd innovation. To stay relevant in today’s dynamic marketplace, companies must continually seek ways to generate new ideas, share resources and innovate in order to remain competitive. Open innovation is a fresh take on innovation whereby a firm looks beyond its boundaries to exploit the creative power of users, communities and customers to co-develop new products, services and processes. Whether it is the fortune 500 companies that have used crowd innovation to transform their businesses (e.g. Proctor and Gamble and IBM) or even start-ups(such as Istockphoto); Crowd Innovation (CI), through tools like crowdsourcing or open-sourcing is disrupting markets ,and altering the nature of industries.

Forecasting the Future

The CrowdSourcing Innovation process describes the systematic conversion of existing and/or new findings into marketable solutions, from idea generation and idea evaluation to implementation and successful market launch. It is also essential to discard ideas with little future potential in good time to make targeted use of R&D resources and focus innovation activities on promising innovations.

Who developed this program?

The (MBA-CI)_ with major in Crowed Innovation program was developed by talented faculty and thought-leaders at the Department of Business Innovation and Digital Transformation (BIDT) at theAlbert Schweitzer School of Management (ASSM) in Cambridge Corporate University. Each module was created by CCU scholars, researchers, and corporate teams, ensuring that a range of corporate creative-thinking perspectives is integrated into the course material.

Who developed this program?

The (MBA-CI)_ with major in Crowed Innovation program was developed by talented faculty and thought-leaders at the Department of Business Innovation and Digital Transformation (BIDT) at theAlbert Schweitzer School of Management (ASSM) in Cambridge Corporate University. Each module was created by CCU scholars, researchers, and corporate teams, ensuring that a range of corporate creative-thinking perspectives is integrated into the course material.

CCU LEARNING MODEL

Cambridge Corporate University's learning model is unique, innovative, digital, transformative, and live. It is the CCU learning model that educates participants about the futuristic model ofCrowd Innovation via an artistic Online Learning Model.It is only at CCU that the online portal is a real lecturing hall, where the instructor interacts face to face with students from different countries around the world.The CCU-Learning model offers a unique opportunity for industry professionals, entrepreneurs, and researchers to become part of the Crowd Innovation model at Cambridge CorporateUniversity.

CCU LEARNING MODEL

Cambridge Corporate University's learning model is unique, innovative, digital, transformative, and live. It is the CCU learning model that educates participants about the futuristic model ofCrowd Innovation via an artistic Online Learning Model.It is only at CCU that the online portal is a real lecturing hall, where the instructor interacts face to face with students from different countries around the world.The CCU-Learning model offers a unique opportunity for industry professionals, entrepreneurs, and researchers to become part of the Crowd Innovation model at Cambridge CorporateUniversity.

On-Campus – Online

Cambridge Corporate University is the World's Leading Corporate Institute of higher education, where most of our programs are offered entirely online. CCU is the land of futurists, where we created our own digital age and innovative learning culture ahead from the world, and it became part of our history and culture.At CCU, you have the option to complete your degree on campus in Switzerland, on one of our international campuses available in 19 countries worldwide (CCU Corporate Center Programs), or via the CCU live model of online education. The CCU online learning model appeals to busy professionals' needs in the digital age and offers one of the most informative and challenging education models. Students interact with faculty, executives, and colleagues from different cultures, industries, and research setups via the various CCU online portals.

On-Campus – Online

Cambridge Corporate University is the World's Leading Corporate Institute of higher education, where most of our programs are offered entirely online. CCU is the land of futurists, where we created our own digital age and innovative learning culture ahead from the world, and it became part of our history and culture.At CCU, you have the option to complete your degree on campus in Switzerland, on one of our international campuses available in 19 countries worldwide (CCU Corporate Center Programs), or via the CCU live model of online education. The CCU online learning model appeals to busy professionals' needs in the digital age and offers one of the most informative and challenging education models. Students interact with faculty, executives, and colleagues from different cultures, industries, and research setups via the various CCU online portals.

MBA-CI_Study that fits your life

At CCU Switzerland, you can complete your study and earn your prestigious degree while keeping your job and maintaining your income. The flexible study model in our classes allows students to plan their time and enjoy the corporate mode of study and achievement.

MBA-CI_Study that fits your life

At CCU Switzerland, you can complete your study and earn your prestigious degree while keeping your job and maintaining your income. The flexible study model in our classes allows students to plan their time and enjoy the corporate mode of study and achievement.

CCU_MBA_CI Innovative Approach

THE INNOVATIVE APPROACH OF the CCU online learning model is no different from other university techniques; it is always futuristic, innovative, and unique. CCU is an organisation that chooses innovation as its way of life and offers one of the first-ever known innovation certifications and credentials, the 'Certified Professional Innovator' CPI, in 1983.This approach reflects on the way our students, researchers, and participants learn and interact via a set of structured tools and techniques:


• The MBA_CI Live Lecturing Model

• The MBA_CI Scenario-CaseStudy

• The MBA_CI Discussion Groups and Workshops

• The MBA_CI Alumni and Friends Networking Portal

• The MBA_CI Questions_Articles Assignment Technique

• The MBA_CI Internship Program• The MBA_CI ALSKLS Model

• The MBA_CI AI Learning Tools

CCU_MBA_CI Innovative Approach

THE INNOVATIVE APPROACH OF the CCU online learning model is no different from other university techniques; it is always futuristic, innovative, and unique. CCU is an organisation that chooses innovation as its way of life and offers one of the first-ever known innovation certifications and credentials, the 'Certified Professional Innovator' CPI, in 1983.This approach reflects on the way our students, researchers, and participants learn and interact via a set of structured tools and techniques:


• The MBA_CI Live Lecturing Model

• The MBA_CI Scenario-CaseStudy

• The MBA_CI Discussion Groups and Workshops

• The MBA_CI Alumni and Friends Networking Portal

• The MBA_CI Questions_Articles Assignment Technique

• The MBA_CI Internship Program• The MBA_CI ALSKLS Model

• The MBA_CI AI Learning Tools

CCU_ THE Home of Innovators

At CCU, innovation is a way of life. Cambridge Corporate University is known as the 'Home ofInnovators' for more than four decades. This innovative-based culture and structure reflect on the program teaching and delivering methodology, where a new hub of creative thinking is created. It is at CCU, where the department of Business Innovation and Digital Transformation (BIDT) inside the Albert Schweitzer School of Management (ASSM) creates a unique live curriculum that stimulates the students' creative thinking skills and acts to maximise them using particular psychology tools.


At Cambridge Corporate University, we believe that online education is the 21st century way of knowledge transfer, where flexibility is essential, but quality is critical. CCU is the world-leader in online corporate learning, where CCU research, case studies, and articles are among the many tools used to create a new world of critical thinking in this degree. We redefine the study parameters and ensure efficiency, engagement, and personal transformation throughout the MBA18 months.


The MBA with major in Crowd Innovation will change the way you approach problems, develop plans, formulate solutions, and define strategies. The MBA-CI program will challenge your mental setup, transforming you into an Innovator futurist.

CCU_ THE Home of Innovators

At CCU, innovation is a way of life. Cambridge Corporate University is known as the 'Home ofInnovators' for more than four decades. This innovative-based culture and structure reflect on the program teaching and delivering methodology, where a new hub of creative thinking is created. It is at CCU, where the department of Business Innovation and Digital Transformation (BIDT) inside the Albert Schweitzer School of Management (ASSM) creates a unique live curriculum that stimulates the students' creative thinking skills and acts to maximise them using particular psychology tools.


At Cambridge Corporate University, we believe that online education is the 21st century way of knowledge transfer, where flexibility is essential, but quality is critical. CCU is the world-leader in online corporate learning, where CCU research, case studies, and articles are among the many tools used to create a new world of critical thinking in this degree. We redefine the study parameters and ensure efficiency, engagement, and personal transformation throughout the MBA18 months.


The MBA with major in Crowd Innovation will change the way you approach problems, develop plans, formulate solutions, and define strategies. The MBA-CI program will challenge your mental setup, transforming you into an Innovator futurist.

The MBA in Crowd Innovation is a type of business unusual which is the Cambridge CorporateUniversity's specialty. The program focuses on developing participants' ability to analyse business issues and formulate outstanding strategies. You will not be surprised to complete your degree with much more than an MBA, but with a completely new experience that brings you to the next level in your profession.


The following are some key objectives of the Program :

• Nurture the student toward a better understanding of the impact of minimizing the knowing doing gap on their company’s and overall management of Innovation and IT projects.

• To educate students about the most appropriate innovation project management behaviors and project management practices utilized in leading and managing today’s global business environment.


• Immerse the student in a critical thinking environment as follow :-

 senior managers engaged in turning business strategies into implementation through project management

• practicing middle and senior managers in companies working on internal, cross-functional, or within functional projects at a strategic level- Professional managing innovation projects within their roles

• To introduce students to practical innovation management project models that will form the basis of their leadership and management needs, and further their careers as twenty-first century Strategic hustlers™

• Develop a team approach to solving problems and identifying opportunities

• Encourage the student to integrate personal and team objectives in a problem-solving context.

• Provide reference resource to allow students to be life-long learners

The MBA in Crowd Innovation is a type of business unusual which is the Cambridge CorporateUniversity's specialty. The program focuses on developing participants' ability to analyse business issues and formulate outstanding strategies. You will not be surprised to complete your degree with much more than an MBA, but with a completely new experience that brings you to the next level in your profession.


The following are some key objectives of the Program :

• Nurture the student toward a better understanding of the impact of minimizing the knowing doing gap on their company’s and overall management of Innovation and IT projects.

• To educate students about the most appropriate innovation project management behaviors and project management practices utilized in leading and managing today’s global business environment.


• Immerse the student in a critical thinking environment as follow :-

 senior managers engaged in turning business strategies into implementation through project management

• practicing middle and senior managers in companies working on internal, cross-functional, or within functional projects at a strategic level- Professional managing innovation projects within their roles

• To introduce students to practical innovation management project models that will form the basis of their leadership and management needs, and further their careers as twenty-first century Strategic hustlers™

• Develop a team approach to solving problems and identifying opportunities

• Encourage the student to integrate personal and team objectives in a problem-solving context.

• Provide reference resource to allow students to be life-long learners

CCU Classes

Our classes and workshops are designed around our people to achieve a harmonious, creative, innovative, and productive environment. What you hear and feel from the time you join the class engages you in the cooperative effort and "can-do" approach of students, faculty, and administration, all working in unison.We firmly believe that we can offer our students a much better education level via the live-online matrix environment of CCU, founded on professionality , mutual respect, and understanding.

CCU Classes

Our classes and workshops are designed around our people to achieve a harmonious, creative, innovative, and productive environment. What you hear and feel from the time you join the class engages you in the cooperative effort and "can-do" approach of students, faculty, and administration, all working in unison.We firmly believe that we can offer our students a much better education level via the live-online matrix environment of CCU, founded on professionality , mutual respect, and understanding.

The MBA-CI Program at CCU Team of Professionals

Faculty

Cambridge Corporate University is proud of its faculty. All academic programs at CCU are taught by faculty who have outstanding academic credentials, are authors of groundbreaking books and articles, and are leading authorities in their respective fields. As professors, board members, consultants, and field researchers, they have an immeasurable wealth of real-world expertise.They are also recognised experts on global business and management issues and maintain relationships with top companies worldwide.

Faculty

Cambridge Corporate University is proud of its faculty. All academic programs at CCU are taught by faculty who have outstanding academic credentials, are authors of groundbreaking books and articles, and are leading authorities in their respective fields. As professors, board members, consultants, and field researchers, they have an immeasurable wealth of real-world expertise.They are also recognised experts on global business and management issues and maintain relationships with top companies worldwide.

MBA Advisor

Once you submitted an application form or requested information about the online-MBA program in Crowd Innovation, a specialised MBA advisor will contact you by phone or email to arrange fora telephone or Skype meeting if required. This meeting gives you the chance to ask any question about this unique program and explains the technicality and structure of the MBA-CI. The MBA advisor will explain all the admission, enrolment, study, and financial details, including various payment-plans, available to help you land on your best option. Our MBA advisors will take care of you tell your admission and enrolment process is completed.

MBA Advisor

Once you submitted an application form or requested information about the online-MBA program in Crowd Innovation, a specialised MBA advisor will contact you by phone or email to arrange fora telephone or Skype meeting if required. This meeting gives you the chance to ask any question about this unique program and explains the technicality and structure of the MBA-CI. The MBA advisor will explain all the admission, enrolment, study, and financial details, including various payment-plans, available to help you land on your best option. Our MBA advisors will take care of you tell your admission and enrolment process is completed.

Program Manager

Once admitted to the program, your CCU program manager will guide you for the rest of your degree. Your program manager will be your primary reference during the program. You can contact him/her at any time with any questions, concerns, observations, or comments regarding your classes, modules, schedule, enrolment, attendance, and assessment. We made sure that our program managers are trained on the best level to deal with their tasks and help you make your time at CCU such a rewarding and productive experience.

Program Manager

Once admitted to the program, your CCU program manager will guide you for the rest of your degree. Your program manager will be your primary reference during the program. You can contact him/her at any time with any questions, concerns, observations, or comments regarding your classes, modules, schedule, enrolment, attendance, and assessment. We made sure that our program managers are trained on the best level to deal with their tasks and help you make your time at CCU such a rewarding and productive experience.

Technical Support

CCU is the land of futurists; we employ the best available IT techniques to connect our students to faculty around the world and the live lecturing hall. The Deanship of Academic SupportingServices (DSS) plays an essential role in ensuring that the best technical and administrative support is provided. At CCU, the Institute of Artificial Intelligence & Robotics (IAR) collaborates with the (DSS) and other departments in the University to offer CCU students the taste and structure of the digital age.

Technical Support

CCU is the land of futurists; we employ the best available IT techniques to connect our students to faculty around the world and the live lecturing hall. The Deanship of Academic SupportingServices (DSS) plays an essential role in ensuring that the best technical and administrative support is provided. At CCU, the Institute of Artificial Intelligence & Robotics (IAR) collaborates with the (DSS) and other departments in the University to offer CCU students the taste and structure of the digital age.

Why People Come to CCU?

CCU is an educational and research University that teaches students how to master the new world of change and manage the speed and the scale of the process. Our World-Class appeals to the new digital age needs and requirements, where diversity equals innovation and innovation equals wealth. We gather different thinking schools, research perspectives, and talented minds under one roof, and we ensure productive interaction.At CCU, our students and graduates are Masters of Wealth Creation and Value Generation.

CCU is an educational and research University that teaches students how to master the new world of change and manage the speed and the scale of the process. Our World-Class appeals to the new digital age needs and requirements, where diversity equals innovation and innovation equals wealth. We gather different thinking schools, research perspectives, and talented minds under one roof, and we ensure productive interaction.At CCU, our students and graduates are Masters of Wealth Creation and Value Generation.

CCU Curriculum

All academic programs at the Cambridge Corporate University are developed and taught by CCU faculty who are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and entrepreneurs in their respective fields. Representing various disciplines, they remain close to practice through relationships with business and industry leaders and personal involvement as board members and consultants for top companies worldwide. CCU faculty leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape management practice. You will not be surprised to discover that our modules and curriculum are only available at the CCU campus and not offered anywhere else.CCU programs' curriculum and modules are unique, innovative, stimulating, and live. It is only atCambridge Corporate University that you will enjoy the reality of experience and knowledge transfer, and you will link your every-week study, assignment, and curriculum to your business environment and activities.

All academic programs at the Cambridge Corporate University are developed and taught by CCU faculty who are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and entrepreneurs in their respective fields. Representing various disciplines, they remain close to practice through relationships with business and industry leaders and personal involvement as board members and consultants for top companies worldwide. CCU faculty leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape management practice. You will not be surprised to discover that our modules and curriculum are only available at the CCU campus and not offered anywhere else.CCU programs' curriculum and modules are unique, innovative, stimulating, and live. It is only atCambridge Corporate University that you will enjoy the reality of experience and knowledge transfer, and you will link your every-week study, assignment, and curriculum to your business environment and activities.

Program Structure and Duration

MBA-CI_with Major in Crowd Innovation

The MBA Program with a major in Crowd Innovation ( MBA-CI) consists of 8 modules representing the program's course-track; each Module lasts for 6 weeks and values 15 academic credits. This includes the Foundation Module (MBA-CI410), which covers, among other subjects, theAcademic and Technical Writing (ATW) course offered under the supervision of the Yvon Pfeifer Writing(YWC) at the University.


.The MBA-CI_ Course Track lasts for (48 weeks)

.The MBA-CI_Thesis/Project lasts for (24 weeks)

.The MBA-CI_Program can be completed in an average of 18 months

The MBA Program with a major in Crowd Innovation ( MBA-CI) consists of 8 modules representing the program's course-track; each Module lasts for 6 weeks and values 15 academic credits. This includes the Foundation Module (MBA-CI410), which covers, among other subjects, theAcademic and Technical Writing (ATW) course offered under the supervision of the Yvon Pfeifer Writing(YWC) at the University.


.The MBA-CI_ Course Track lasts for (48 weeks)

.The MBA-CI_Thesis/Project lasts for (24 weeks)

.The MBA-CI_Program can be completed in an average of 18 months

The Program

Introduction and Orientation

This two-week introduction is an essential and compulsory part of the MBA Program at CCU and prepares the participants for the program's very different environment and structure. It does not award any academic credits, but it provides :

• An introduction to the program and the faculty.

• Advice and practice in accessing and using the program tools and computer lab.

• Guidance on study skills and on preparing for this particular program.

• Guidance on the case study model and the psychology track.

• Practicing the CCU innovation system, idea generator workshops, and creative thinking lab.

• Individual psychology and personality analysis interviews.

• Introduction to the CCU corporate model of education.

• During the two weeks, the program committee works very closely with the students to gain adeep understanding of the participants' mental map, creative thinking skills, knowledge, andinformation connected to the program structure and subjects.

This two-week introduction is an essential and compulsory part of the MBA Program at CCU and prepares the participants for the program's very different environment and structure. It does not award any academic credits, but it provides :

• An introduction to the program and the faculty.

• Advice and practice in accessing and using the program tools and computer lab.

• Guidance on study skills and on preparing for this particular program.

• Guidance on the case study model and the psychology track.

• Practicing the CCU innovation system, idea generator workshops, and creative thinking lab.

• Individual psychology and personality analysis interviews.

• Introduction to the CCU corporate model of education.

• During the two weeks, the program committee works very closely with the students to gain adeep understanding of the participants' mental map, creative thinking skills, knowledge, andinformation connected to the program structure and subjects.

The Modules

Foundation Module (6 weeks) (MBA-CI410)

The foundation module includes courses that aim at providing participants with the solid base required to start the MBA journey at Cambridge Corporate University; subjects include :

• Academic and Technical Writing (ATW)

• Case Study structure and analysis

• Time Management (TM)

• Business Communication(BC)

• Academic Guide to Referencing and Bibliography

• Business Innovation and Digital Transformation

• The CCU MBA TrackPlease notice that the number of subjects and spectrum is based on the program you are enrolledin.

The foundation module includes courses that aim at providing participants with the solid base required to start the MBA journey at Cambridge Corporate University; subjects include :

• Academic and Technical Writing (ATW)

• Case Study structure and analysis

• Time Management (TM)

• Business Communication(BC)

• Academic Guide to Referencing and Bibliography

• Business Innovation and Digital Transformation

• The CCU MBA TrackPlease notice that the number of subjects and spectrum is based on the program you are enrolledin.

Program Structure

MBA Crowd Innovation Core Modules (4 Modules)

( each lasts 6 weeks_15 credits)

Foundation Module (FM)

Balanced Score Card for Crowd Innovation( BSC-CI).

Change Management & Business Transformation in the Digital Age (CMBT)

Financial Management for Crowd Innovation (FMCI)


MBA Crowd Innovation Specialty Modules (4 Modules)

( each lasts 6 weeks_15 credits)

Open Innovation 2.0 and Crowdsourcing Innovation

Open Innovation and Crowdsourcing Strategy

Open Innovation and Crowdsourcing Leadership, Culture, and Structure

Open Innovation, Co-Creation, Crowdsourcing Processes/Platforms

MBA Crowd Innovation Core Modules (4 Modules)

( each lasts 6 weeks_15 credits)

Foundation Module (FM)

Balanced Score Card for Crowd Innovation( BSC-CI).

Change Management & Business Transformation in the Digital Age (CMBT)

Financial Management for Crowd Innovation (FMCI)


MBA Crowd Innovation Specialty Modules (4 Modules)

( each lasts 6 weeks_15 credits)

Open Innovation 2.0 and Crowdsourcing Innovation

Open Innovation and Crowdsourcing Strategy

Open Innovation and Crowdsourcing Leadership, Culture, and Structure

Open Innovation, Co-Creation, Crowdsourcing Processes/Platforms

Module Description

Crowd innovation, an open-source approach to innovation that promotes collaboration both inside and outside the organization has become one of the most widely adopted innovation management concepts in mid to large-sized firms, spreading from Silicon Valley to around the globe.


The development of new products and services isn't confined to one organization or country.Successful businesses are able to work with others to spot and develop ideas. This model is known as crowd innovation. To stay relevant in today's dynamic marketplace, companies must continually seek ways to generate new ideas, share resources, and innovate to remain competitive. Open innovation is a fresh take on innovation whereby a firm looks beyond its boundaries to exploit users, communities, and customers' creative power to co-develop new products, services, and processes. Whether it is the fortune 500 companies that have used crowd innovation to transform their businesses (e.g., Proctor and Gamble and IBM) or even start-ups(such as Istockphoto); Crowd Innovation (CI), through tools like crowdsourcing or open-sourcing, is disrupting markets and altering the nature of industries.In this module, you'll learn how to get new ideas from outside sources, including suppliers, competitors, or customers. You'll learn to implement them into your supply chain and use them todevelop new processes and products.

Crowd innovation, an open-source approach to innovation that promotes collaboration both inside and outside the organization has become one of the most widely adopted innovation management concepts in mid to large-sized firms, spreading from Silicon Valley to around the globe.


The development of new products and services isn't confined to one organization or country.Successful businesses are able to work with others to spot and develop ideas. This model is known as crowd innovation. To stay relevant in today's dynamic marketplace, companies must continually seek ways to generate new ideas, share resources, and innovate to remain competitive. Open innovation is a fresh take on innovation whereby a firm looks beyond its boundaries to exploit users, communities, and customers' creative power to co-develop new products, services, and processes. Whether it is the fortune 500 companies that have used crowd innovation to transform their businesses (e.g., Proctor and Gamble and IBM) or even start-ups(such as Istockphoto); Crowd Innovation (CI), through tools like crowdsourcing or open-sourcing, is disrupting markets and altering the nature of industries.In this module, you'll learn how to get new ideas from outside sources, including suppliers, competitors, or customers. You'll learn to implement them into your supply chain and use them todevelop new processes and products.

The topics covered include:

Innovation Management

• Idea development: create and implement innovative ideas

• Innovation: From plan to product

• Innovation strategy

• Creating and sustaining an innovation culture

• Corporate innovation capstone assessment

• Open Innovation

• Open Innovation 2.0

• Crowd Innovation

The topics covered include:

Innovation Management

• Idea development: create and implement innovative ideas

• Innovation: From plan to product

• Innovation strategy

• Creating and sustaining an innovation culture

• Corporate innovation capstone assessment

• Open Innovation

• Open Innovation 2.0

• Crowd Innovation

Module Description

This module explores crowdsourcing as an information gathering and problem-solving tool in journalistic, business, and creative contexts. This course explores new ways in which traditional firms and start-ups can be more innovative by harnessing the power of collective intelligence enabled by digital technologies. We will discuss new open innovation and crowdsourcing practices and evaluate the risks and benefits of such practices. This course's focus is on digital technologies that enable knowledge work, creativity, information aggregation, and not just the exchange of goods. The course focuses on qualitative analysis of cases, hands-on exercises, industry leaders' meetings, and experiential projects such as outsourcing your homework to an online platform.


To stay relevant in today's dynamic marketplace, companies must continually seek ways to generate new ideas and innovate in order to remain competitive. Open innovation is a fresh take on innovation whereby a firm looks beyond its boundaries to exploit users, communities, and customers' creative power to co-develop new products, services, and processes. Whether it is the fortune 500 companies that have used open innovation to transform their businesses(e.g., Proctor and Gamble and IBM) or even start-ups (such as Istockphoto), Open Innovation tools such as crowdsourcing or open-sourcing are disrupting markets and altering the nature of industries.


People are social creatures, and the modern Internet reflects that. Technology has made collaboration at a distance possible in new ways that present their own set of challenges.This module will introduce you to the significant challenges and opportunities for creating online communities. What does the future hold? Learn how social computing can create collaboration experiences that go beyond what's possible face to face.

This module explores crowdsourcing as an information gathering and problem-solving tool in journalistic, business, and creative contexts. This course explores new ways in which traditional firms and start-ups can be more innovative by harnessing the power of collective intelligence enabled by digital technologies. We will discuss new open innovation and crowdsourcing practices and evaluate the risks and benefits of such practices. This course's focus is on digital technologies that enable knowledge work, creativity, information aggregation, and not just the exchange of goods. The course focuses on qualitative analysis of cases, hands-on exercises, industry leaders' meetings, and experiential projects such as outsourcing your homework to an online platform.


To stay relevant in today's dynamic marketplace, companies must continually seek ways to generate new ideas and innovate in order to remain competitive. Open innovation is a fresh take on innovation whereby a firm looks beyond its boundaries to exploit users, communities, and customers' creative power to co-develop new products, services, and processes. Whether it is the fortune 500 companies that have used open innovation to transform their businesses(e.g., Proctor and Gamble and IBM) or even start-ups (such as Istockphoto), Open Innovation tools such as crowdsourcing or open-sourcing are disrupting markets and altering the nature of industries.


People are social creatures, and the modern Internet reflects that. Technology has made collaboration at a distance possible in new ways that present their own set of challenges.This module will introduce you to the significant challenges and opportunities for creating online communities. What does the future hold? Learn how social computing can create collaboration experiences that go beyond what's possible face to face.

The topics covered include:

Strategic Foundations

• Strategic position and Strategic Choices

• Managing Strategic Change

• Open Innovation Strategy Planning Process

• Management of Technology and Innovation

• Crowdsourcing Innovation: Planning, Implementation, Evaluation and Control

• Networks and Communities of Innovators

• The Management of Research and Development

• CI Strategy Planning Process: Assess, Design, Build, and Manage

The topics covered include:

Strategic Foundations

• Strategic position and Strategic Choices

• Managing Strategic Change

• Open Innovation Strategy Planning Process

• Management of Technology and Innovation

• Crowdsourcing Innovation: Planning, Implementation, Evaluation and Control

• Networks and Communities of Innovators

• The Management of Research and Development

• CI Strategy Planning Process: Assess, Design, Build, and Manage

Module Description

Open innovation cannot be implemented in companies without the proper organizational structure and processes supporting it. What are these organizational structures and processes that facilitate open innovation in companies? They determine the success of open innovation practices and, therefore, this theme clearly deserves more attention from managers.


How organization structures, platforms, and processes affect the success of crowdsourcing and open innovation and how different leadership styles can help to mitigate the hurdles and obstacles while achieving the goal of successful open innovation.


This module will help you develop skill sets in recognizing opportunities, leveraging your resources, and understanding your work's context with innovative thinking. Also, it will prepare you to innovate within your organization or start your own company. A Way to Develop anEffective, Authentic Leadership Style This course gives you the tools you need to develop a leadership style that is effective, authentic, and sustainable in today's times. We identify the five basic characteristics needed to become an effective leader, and we show you how to acquire them.


This module diligently and apply its exercises, by its end, you will be well on your way to building these characteristics within yourself (1) Self-Awareness (2) The Burn to Lead (3) TheAbility to Create Vision (4) People Skills (5)The Edge. The idea is that you learn enough to perform as a highly effective leader.


The module aims to equip students with an understanding of the main issues in leading crowed innovation and appreciation of the relevant skills needed to lead your organization innovation at both strategic andOperational levels.

Open innovation cannot be implemented in companies without the proper organizational structure and processes supporting it. What are these organizational structures and processes that facilitate open innovation in companies? They determine the success of open innovation practices and, therefore, this theme clearly deserves more attention from managers.


How organization structures, platforms, and processes affect the success of crowdsourcing and open innovation and how different leadership styles can help to mitigate the hurdles and obstacles while achieving the goal of successful open innovation.


This module will help you develop skill sets in recognizing opportunities, leveraging your resources, and understanding your work's context with innovative thinking. Also, it will prepare you to innovate within your organization or start your own company. A Way to Develop anEffective, Authentic Leadership Style This course gives you the tools you need to develop a leadership style that is effective, authentic, and sustainable in today's times. We identify the five basic characteristics needed to become an effective leader, and we show you how to acquire them.


This module diligently and apply its exercises, by its end, you will be well on your way to building these characteristics within yourself (1) Self-Awareness (2) The Burn to Lead (3) TheAbility to Create Vision (4) People Skills (5)The Edge. The idea is that you learn enough to perform as a highly effective leader.


The module aims to equip students with an understanding of the main issues in leading crowed innovation and appreciation of the relevant skills needed to lead your organization innovation at both strategic andOperational levels.

The topics covered include:

Introduction to Entrepreneurial Leadership

• Understanding Leadership Theories

• Leading with Innovation – What Leaders Need to Know

• Measuring Impact and Data-Driven Decision-Making

• Embarking on the Entrepreneurial Path

• Creating a Breakthrough Solution

• Measuring Impact and Data-Driven Decision-Making

 Entrepreneurial Leadership Process:

• Developing Entrepreneurial Leadership Skills

• Challenges for Entrepreneurial Leadership in Organization

• Transformational Leadership Characteristics

• Leadership Innovation Culture

The topics covered include:

Introduction to Entrepreneurial Leadership

• Understanding Leadership Theories

• Leading with Innovation – What Leaders Need to Know

• Measuring Impact and Data-Driven Decision-Making

• Embarking on the Entrepreneurial Path

• Creating a Breakthrough Solution

• Measuring Impact and Data-Driven Decision-Making

 Entrepreneurial Leadership Process:

• Developing Entrepreneurial Leadership Skills

• Challenges for Entrepreneurial Leadership in Organization

• Transformational Leadership Characteristics

• Leadership Innovation Culture

Module Description

Crowdsourcing Innovation Management is a strategic activity that isn’t necessarily needed to implement thoroughly for every company. Most large companies have included structured processes that include administrative stages to following the (large number of) projects that are in progress and to be able to follow-up on them and calculate the effect of innovation management in general. However, for smaller companies, that is not general practice: having such a formal process in place doesn’t weigh up to cost efficiencies will generate. But for them, innovation management is just as important, but they instead use a toolkit than a formal process.


The crowdsourcing innovation process describes the systematic conversion of existing and/or new findings into marketable solutions, from idea generation and idea evaluation to implementation and successful market launch. It is also essential to discard ideas with little future potential in good time to make targeted use of R&D resources and focus innovation activities on promising innovations.


Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.Involving five phases—Empathize, Define, Ideate, Prototype, and Test—is most useful for tackling ill-defined or unknown problems. Design thinking is a framework for innovation based on viewing problems or needs from the user’s perspective. Because this human-centered approach demands a thorough understanding of what your customers both think and feel, the design thinking process requires you first to empathize with the people for whom you’re trying to design new solutions.


Similar to the agile development framework, design thinking represents a non-linear approach to innovation, driven by trying to empathize with users, testing ideas, analyzing feedback, and continuously rethinking and retooling your plans.

Crowdsourcing Innovation Management is a strategic activity that isn’t necessarily needed to implement thoroughly for every company. Most large companies have included structured processes that include administrative stages to following the (large number of) projects that are in progress and to be able to follow-up on them and calculate the effect of innovation management in general. However, for smaller companies, that is not general practice: having such a formal process in place doesn’t weigh up to cost efficiencies will generate. But for them, innovation management is just as important, but they instead use a toolkit than a formal process.


The crowdsourcing innovation process describes the systematic conversion of existing and/or new findings into marketable solutions, from idea generation and idea evaluation to implementation and successful market launch. It is also essential to discard ideas with little future potential in good time to make targeted use of R&D resources and focus innovation activities on promising innovations.


Design thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.Involving five phases—Empathize, Define, Ideate, Prototype, and Test—is most useful for tackling ill-defined or unknown problems. Design thinking is a framework for innovation based on viewing problems or needs from the user’s perspective. Because this human-centered approach demands a thorough understanding of what your customers both think and feel, the design thinking process requires you first to empathize with the people for whom you’re trying to design new solutions.


Similar to the agile development framework, design thinking represents a non-linear approach to innovation, driven by trying to empathize with users, testing ideas, analyzing feedback, and continuously rethinking and retooling your plans.

The topics covered include:

Crowdsourcing Innovation Process Models

• Co-Creation Innovation Model

• Crowdsourcing Business Model

• Standards, Patents, & Open Source

• Monitoring Crowdsourcing innovation platforms

• Impact of Crowdsourcing innovation platforms

• Design Thinking Process

 Product /Service Innovation Process

The topics covered include:

Crowdsourcing Innovation Process Models

• Co-Creation Innovation Model

• Crowdsourcing Business Model

• Standards, Patents, & Open Source

• Monitoring Crowdsourcing innovation platforms

• Impact of Crowdsourcing innovation platforms

• Design Thinking Process

 Product /Service Innovation Process

Masters Thesis 

Project ( 24 weeks)

The MBA-CI thesis/project is the final piece of work in the program. Students work to create a scholarly artistic corporate research/project thesis representing the core of the MBA-CTI knowledge and applications to business reality.


The thesis/project is an essential requirement of the MBA-CI program at CCU. It should be original work that brings creative-thinking courses, knowledge, workshops, and literature to business management and value creation in the participant's industry and work environment.Some projects may be awarded an internship and practical field applications within one of theCCU academic and business partners locally and internationally.

Masters Thesis 

Project ( 24 weeks)

The MBA-CI thesis/project is the final piece of work in the program. Students work to create a scholarly artistic corporate research/project thesis representing the core of the MBA-CTI knowledge and applications to business reality.


The thesis/project is an essential requirement of the MBA-CI program at CCU. It should be original work that brings creative-thinking courses, knowledge, workshops, and literature to business management and value creation in the participant's industry and work environment.Some projects may be awarded an internship and practical field applications within one of theCCU academic and business partners locally and internationally.

Entry requirements

• Applicants for the MBA in Crowd Innovation are expected to have achieved or expect to achieve a high standard in a degree course of an equivalent level to a Swiss Bachelor's degree. In most countries, this is a first degree (Bachelor's, Licentiate, Vordiplom).


• Proficiency in English: participants should be able to produce well-structured work, summarise key points clearly and discuss issues in writing from different points of view.


• There are no formal limitations on the subjects that are studied for a first degree. Still, we would normally expect applicants to have a firm grounding in the sciences, social sciences, or humanities and have taken some courses of relevance to management studies.


For specific information about the entry requirements to the MBA-CI program, please write to theRegistrar Office at _ registrar@cambridgecu.ch

Entry requirements

• Applicants for the MBA in Crowd Innovation are expected to have achieved or expect to achieve a high standard in a degree course of an equivalent level to a Swiss Bachelor's degree. In most countries, this is a first degree (Bachelor's, Licentiate, Vordiplom).


• Proficiency in English: participants should be able to produce well-structured work, summarise key points clearly and discuss issues in writing from different points of view.


• There are no formal limitations on the subjects that are studied for a first degree. Still, we would normally expect applicants to have a firm grounding in the sciences, social sciences, or humanities and have taken some courses of relevance to management studies.


For specific information about the entry requirements to the MBA-CI program, please write to theRegistrar Office at _ registrar@cambridgecu.ch

Program Fee

• The tuition fee for the Online MBA program in Crowd Innovation at Cambridge CorporateUniversity is CHF26,000. (Only twenty-six thousand Swiss francs) including all study materials, case studies, software, etc.

Payment plans are available in different models based on the approval of the admission and registration office.

• Registration fee of CHF150 ( Only one hundred and fifty Swiss francs) is applicable at the application time.


The program fee doesn't include housing or an accommodation fee.For more details about the MBA-CI program, to receive the program brochure and application, please write to the MBA Office atMBA@cambridgecu.ch

Program Fee

• The tuition fee for the Online MBA program in Crowd Innovation at Cambridge CorporateUniversity is CHF26,000. (Only twenty-six thousand Swiss francs) including all study materials, case studies, software, etc.

Payment plans are available in different models based on the approval of the admission and registration office.

• Registration fee of CHF150 ( Only one hundred and fifty Swiss francs) is applicable at the application time.


The program fee doesn't include housing or an accommodation fee.For more details about the MBA-CI program, to receive the program brochure and application, please write to the MBA Office atMBA@cambridgecu.ch

How to apply

Applications for admission to the program should be made to the Cambridge Corporate UniversitySwitzerland's Admission Office using the online application form or via writing to the RegistrarOffice at registrar@cambridgecu.ch.


In addition to the application form, applicants need to arrange for the following documentsto be sent to the CCU Registrar Office via email:


Copy of the applicant's CV.

Copy of the applicant's valid passport or ID.

Copy of the applicant's most recent degree, diploma, or certificate.

One digital picture _ high-resolution formal photo is required for theCompleted MBA application.

MBA-Essay Statement (MES), in a maximum of 750 words, please describe why you are interested in being enrolled in the MBA-PIM program at Cambridge Corporate University and how it will reflect your professional life career.

Payment confirmation of the application fee.

If the applicant cannot demonstrate fluency in the English language, an IELTS or TOEFL test report will also be required.


All the application forms, documents, and attachments should be sent via email to registrar@cambridgecu.ch


Applications by post should be sent to :

Cambridge Corporate University

The Admission and Registration Office

Seeburgstrasse 20, 6006 Lucerne, Switzerland


For further information about the program or to receive an application form, please contact the program committee at MBA@cambridgecu.ch

Applications for admission to the program should be made to the Cambridge Corporate UniversitySwitzerland's Admission Office using the online application form or via writing to the RegistrarOffice at registrar@cambridgecu.ch.


In addition to the application form, applicants need to arrange for the following documentsto be sent to the CCU Registrar Office via email:


Copy of the applicant's CV.

Copy of the applicant's valid passport or ID.

Copy of the applicant's most recent degree, diploma, or certificate.

One digital picture _ high-resolution formal photo is required for theCompleted MBA application.

MBA-Essay Statement (MES), in a maximum of 750 words, please describe why you are interested in being enrolled in the MBA-PIM program at Cambridge Corporate University and how it will reflect your professional life career.

Payment confirmation of the application fee.

If the applicant cannot demonstrate fluency in the English language, an IELTS or TOEFL test report will also be required.


All the application forms, documents, and attachments should be sent via email to registrar@cambridgecu.ch


Applications by post should be sent to :

Cambridge Corporate University

The Admission and Registration Office

Seeburgstrasse 20, 6006 Lucerne, Switzerland


For further information about the program or to receive an application form, please contact the program committee at MBA@cambridgecu.ch

Cambridge Corporate University

Seeburgstrasse 20,
 6006 Lucerne

Switzerland