The Master Degree with major in Digital Transformation (MBA-DT) is an innovative educational model of Digital Transformation offered via the Department of Business Innovation &Digital Transformation (BIDT) at the Albert Schweitzer School of Management in CambridgeCorporate University. Via an intensive, innovative futuristic curriculum and delivering methodology, students will master the world of Digital Transformation.

Design Thinking _Empathise, Define, Ideate, Prototype, and Test

At the core of the Digital Transformation Curriculum at CCU is the Design Thinking Process. Design Thinking is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test. Involving five phases—Empathise, Define, Ideate, Prototype, and Test—is most helpful in tackling ill-defined or unknown problems.

Design thinking is a framework for innovation based on viewing problems or needs from the user’s perspective. Because this human-centered approach demands a thorough understanding of what your customers both think and feel, the design thinking process requires you first to empathize with the people for whom you’re trying to design new solutions. Similar to the agile development framework, design thinking represents a non-linear approach to innovation, driven by trying to empathize with users, testing ideas, analyzing feedback, and continuously rethinking and retooling your plans.

Topics Covered in the Program Include

Why People Come to CCU?

The World Class

CCU is an educational and research University that teaches students how to master the new world of change and manage the speed and the scale of the process. Our World-Class appeals to the new digital age needs and requirements, where diversity equals innovation - innovation equals wealth. We gather different thinking schools, research perspectives, and talented minds under one roof, and we ensure productive interaction.

CCU Curriculum

All academic programs at the Cambridge Corporate University are developed and taught by CCU faculty who are distinguished academicians, skilled educators, groundbreaking researchers, award-winning authors, and entrepreneurs in their respective fields. Representing various disciplines, they remain close to practice through relationships with business and industry leader sand personal involvement as board members and consultants for top companies worldwide. CCU faculty leverage their business expertise and field-based research to create new knowledge and enduring concepts that shape management practice. You will not be surprised to discover that our modules and curriculum are only available at the CCU campus and not offered anywhere else.

For more information about the MBA-DT Program, please visit the program page 

Cambridge Corporate University

Seeburgstrasse 20, 6006 Lucerne


Site Map    Jobs    Policies    Trademarks    Investors relations    contact us    Copyright
All rights reserved © 2021 By the President & Fellows of the Cambridge Corporate University